Expert
insights

A significant part of the technology sector is already preparing for the next era of the Internet and social media, that is, life in the metaverse. The vision built on digital products, services and shared experiences has attracted many investors, and the sports industry cannot be left out. With regard to the metaverse, we are now in an incredibly exciting, initial phase, in connection with which we have also “scratched” the surface a little and tried to give a comprehensive picture of the topic based on the thoughts of renowned experts.

Jerseys made of bamboo waste and recycled plastic, a stadium powered by one hundred percent renewable energy, organic lawn carpet, electric car charging stations and exclusively vegan food for fans and players. Forest Green Rovers, part of the English Quarter-Division, went from a nearly bankrupt British semi-amateur team to the world's first carbon-neutral football club in ten years.

The long march of RB Leipzig, which also employs two Hungarian national team players, is over: the Leipzig guard still performed a miracle, as they beat him from the fourth hat, that is, one of the weakest teams in the Champions League, and reached the semi-finals. Here, however, PSG, made up of world stars, has already stopped commanding the extremely enthusiastic and at times excellent German guard producing football. By the way, the second coach of PSG, Zsolt Lőw, also has a connection with Leipzig.

The Premier League loses £1 million per match, La Liga €400 million a year — what is that? No, this time we are not spoiling the spirits with a crazy transfer bomb rumor, but we are presenting a less known and difficult to follow process that damages the players of the sports world with serious amounts of money.

One of the most gripping stories of the Summer Football World Cup was the fantastic march of the Croatian national team. The whole world was impressed as footballers who could barely even step on the field fought for their nation and each other, and their efforts were crowned with success, surpassing the legendary bronze medal of 1998 all the way to the final.

It is becoming more and more puzzling to marketers that new communication platforms appear almost daily these days. While in the 1990s and even in the 2000s, media planning was relatively simple, in the previous decade and especially in the one that awaits us now, everything has become increasingly complex.

With the development of the Premier League into a global business, competition for fans has intensified off the pitch. Southampton is looking to keep up and break into the global market with a new digital strategy.

The grouping of country slogans, or what attracts tourists the most. is a more tangible element in destination branding. Then it is really good to capture the character of the place, its story, differentiate it from competitors and, above all, inspire tourists to want to know more about the destination.

In 40% of country logos, the color of the national flag appears: emphatically, imaginatively or slightly hidden. The second largest group is made up of plant and animal logos. In addition to several well-known symbols, these include representations in favor of floral and “green” communication. And in addition, eight other groups can be distinguished well - which ones, we will find out from our collection.

Nowadays, there are a lot of platforms available for a business/organization to communicate about itself. Moreover, the amount of devices is so large that it is already difficult to choose - especially since the advent of the Internet and social media.